MEDIA NEWS from the Third Age Trust

A new campaign with Boom Radio

Our new advertising campaign with Boom Radio begins on Monday 1 April.
We feel this is a good fit for our first Trust radio campaign as the
station reaches 627,000 adult listeners every week – most of whom are
over the age of 55.

Our three-month radio advertising campaign will consist of three
repeated adverts featuring u3a members, shoutouts from presenters, and
one longer interview with the CEO of the Third Age Trust, Sam Mauger – the
date which is still to be confirmed.

We will be updating you on the campaign throughout the next three months
but we need your help to evaluate its success. We really need u3as to
let us know through your monitoring whether you have an uplift in
enquiries and members – and what prompted them to get in touch. Thank
you so much for your support – by working together we can continue to
reach new members and raise the profile of the movement.

Sam Mauger
CEO of the Third Age Trust